Anti-Smoking production blog

Anti-Smoking production blog

27/1/14

We got our assignments today and started to conduct research on this topic, I also started my idea generation and came up with three ideas.

30/1/14

This was the day that we did all our pitches, the pitches that got chosen were Ryan's, Jordan's and Isaak's. We then got to chose which idea we wanted to work on and I chose to work on Ryan's idea because I thought it was brilliant and had a lot of potential, we discussed what actors/actresses we would like to use and once we decided who we wanted we walked down to the theatre and talked to the people we were interested in, they were all really happy and excited to be part of this project.
4/2/14
Today was the day that we finished all the pre-production, I made sure that all the actor release forms were done and signed, we also did all the story boards and shot lists ready to shoot the next day, we also went down to the beauty therapy room and secured a location for shooting the following week.
5/2/14
This was the first day of shooting, we shot two scenes, the scenes we shot were the first stages of smoking when the actress is offered a cigerette and a jogging scene where she begins to become ill. We decided that we would also shoot another two scenes the next day, me and Shemar were extras for the first scene.
6/2/14
Today was the second day of shooting and we did another two scenes, the scenes we did were the boyfriend scene in which the two actors are arguing about smoking, the other scene we shot was outiside a pub and it was the social smoking stage of this production.
10/2/14
Today we got one of the acting students, Rosa, to do a voice over for our production, we set up a microphone and told her to read the script into the microphone.
12/2/14
Today we filmed the hospital scene, we used the beauty therapy room to film Francesca dying on a hospital bed, we did take sound equipment but we decided that we didn't want or need sound because we would put sound in when we do post-production.
Today we also completed all the post-production.
14/2/14
Today we shot the graveyard scene, me and Shemar acted in this scene. We had to be stood at a grave mourning the main actress, we then had to throw flowers onto the grave.
24/2/14
Today was the screening of our Anti-Smoking films, we analysed the feedback and it came back quite successful and people felt the impact of the story we were trying to tell.


The Purpose and Impact of Social Action & Community Media Production

The Purpose and Impact of Social Action & Community Media Production

 

In this blog I will be talking about the purpose of Social Action & Community Media and also the impact that they have on audiences.

 

One of the main purposes of these productions are to either bring about change (whether it be national or international) and to raise awareness on a certain subject.

 

This Anti-Smoking video does both, you can see the change happening right at the end when one guy takes out a cigerette, looks at it then decides to put it back, it does also raise awareness about smoking too because the subjects are talking to the kids about the damage of smoking even though they are the ones who are smoking themselves.
Anti-Smoking videos are ultimitely part of a campaign, with the changes in technology it's much easier to just make a minute video and share it around the world with just a touch of a button rather than sending newsletters out because i feel that no one really cares to read newsletters anymore because of this digital age that we are all living in.

Another reason for Social Action & Community Media is to either strengthen or create ties within a community. I think we live in an age where community is scarce so some people feel the need to make videos or posters that promote events which are happening in your community, I see lots of posters that promote community coffee mornings at a local church. I feel this is a great way to campaign the coming togethers of community's.

When local or national government elections are approaching one way to get your votes up is to campaign, this could be done in a number of ways whether it be physical campaigning in the way of going to areas and giving speeches or it be a virtual campaign in the way of videos or adverts. Adverts are hugely popular as a way of communicating with the public and trying to get them on side.



















Social Action & Community Media can have a huge impact on people. For example due to months of campaigning during the election process David Cameron became the latest primeminister with Nick Clegg (of the Liberal Democrats) as his partner. This is probably the biggest impact on peoples lives because he is the leader of this country and can make changes to this country as he sees fit. The video above this paragraph is the first ever speech by David Cameron after he became primeminister.

I think for me personally some Social Action campaigns have failed, I am a smoker and even though I was watching all these Anti-Smoking adverts nothing really shocked me and even the pictures that are shown on ciggerette boxes don't shock me so I think that a new approach has to be taken in the way of these videos. The video at the top of the blog really stood out for me and did impact me in a way, it made me think about the fact that we wouldn't let our children or family members smoke but yet we do it ourselves. I think that video was the right way to make a social impact.