The Purpose and Impact of Social Action & Community Media Production
In this blog I will be talking about the purpose of Social Action & Community Media and also the impact that they have on audiences.
One of the main purposes of these productions are to either bring about change (whether it be national or international) and to raise awareness on a certain subject.
This Anti-Smoking video does both, you can see the change happening right at the end when one guy takes out a cigerette, looks at it then decides to put it back, it does also raise awareness about smoking too because the subjects are talking to the kids about the damage of smoking even though they are the ones who are smoking themselves.
Anti-Smoking videos are ultimitely part of a campaign, with the changes in technology it's much easier to just make a minute video and share it around the world with just a touch of a button rather than sending newsletters out because i feel that no one really cares to read newsletters anymore because of this digital age that we are all living in.
Another reason for Social Action & Community Media is to either strengthen or create ties within a community. I think we live in an age where community is scarce so some people feel the need to make videos or posters that promote events which are happening in your community, I see lots of posters that promote community coffee mornings at a local church. I feel this is a great way to campaign the coming togethers of community's.
When local or national government elections are approaching one way to get your votes up is to campaign, this could be done in a number of ways whether it be physical campaigning in the way of going to areas and giving speeches or it be a virtual campaign in the way of videos or adverts. Adverts are hugely popular as a way of communicating with the public and trying to get them on side.
Social Action & Community Media can have a huge impact on people. For example due to months of campaigning during the election process David Cameron became the latest primeminister with Nick Clegg (of the Liberal Democrats) as his partner. This is probably the biggest impact on peoples lives because he is the leader of this country and can make changes to this country as he sees fit. The video above this paragraph is the first ever speech by David Cameron after he became primeminister.
I think for me personally some Social Action campaigns have failed, I am a smoker and even though I was watching all these Anti-Smoking adverts nothing really shocked me and even the pictures that are shown on ciggerette boxes don't shock me so I think that a new approach has to be taken in the way of these videos. The video at the top of the blog really stood out for me and did impact me in a way, it made me think about the fact that we wouldn't let our children or family members smoke but yet we do it ourselves. I think that video was the right way to make a social impact.
Anti-Smoking videos are ultimitely part of a campaign, with the changes in technology it's much easier to just make a minute video and share it around the world with just a touch of a button rather than sending newsletters out because i feel that no one really cares to read newsletters anymore because of this digital age that we are all living in.
Another reason for Social Action & Community Media is to either strengthen or create ties within a community. I think we live in an age where community is scarce so some people feel the need to make videos or posters that promote events which are happening in your community, I see lots of posters that promote community coffee mornings at a local church. I feel this is a great way to campaign the coming togethers of community's.
When local or national government elections are approaching one way to get your votes up is to campaign, this could be done in a number of ways whether it be physical campaigning in the way of going to areas and giving speeches or it be a virtual campaign in the way of videos or adverts. Adverts are hugely popular as a way of communicating with the public and trying to get them on side.
Social Action & Community Media can have a huge impact on people. For example due to months of campaigning during the election process David Cameron became the latest primeminister with Nick Clegg (of the Liberal Democrats) as his partner. This is probably the biggest impact on peoples lives because he is the leader of this country and can make changes to this country as he sees fit. The video above this paragraph is the first ever speech by David Cameron after he became primeminister.
I think for me personally some Social Action campaigns have failed, I am a smoker and even though I was watching all these Anti-Smoking adverts nothing really shocked me and even the pictures that are shown on ciggerette boxes don't shock me so I think that a new approach has to be taken in the way of these videos. The video at the top of the blog really stood out for me and did impact me in a way, it made me think about the fact that we wouldn't let our children or family members smoke but yet we do it ourselves. I think that video was the right way to make a social impact.
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